Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation

This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...

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Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
格式: Article
語言:English
出版: IDOSI Publications 2013
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在線閱讀:http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf
http://repo.uum.edu.my/19171/
http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf
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