Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation

• المؤلفون الرئيسيون: Kaliappen, Narentheren, Abdullah, Haim Hilman
• التنسيق: مقال
• اللغة: English
• منشور في: IDOSI Publications 2013
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf; http://repo.uum.edu.my/19171/; http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf

This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...