Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation

This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...

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Bibliographic Details
Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
Format: Article
Language:English
Published: IDOSI Publications 2013
Subjects:
Online Access:http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf
http://repo.uum.edu.my/19171/
http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf
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