The role of long-term orientation and service recovery on the relationships between trust, bonding, customer satisfaction and customer loyalty: The case of Nigerian retail banks

In spite of consolidation of Nigerian retail banks, the industry is still embattled by customer complaints, lost of customer confidence and loyalty erosion.Extant literature has amply reported the associations between relational dynamics of trust, bonding, customer satisfaction and customer loyalty...

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Main Authors: Mujtaba Abubakar, Muhammad, Mohd Mokhtar, Sany Sanuri, Abdullattef, Aliyu Olayemi
格式: Article
語言:English
出版: Canadian Center of Science and Education 2013
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在線閱讀:http://repo.uum.edu.my/18856/1/ASS%2010%202%202014%20209-220.pdf
http://repo.uum.edu.my/18856/
http://doi.org/10.5539/ass.v10n2p209
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