The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach
The purpose of this study is to examine the moderating role of external environment on the relationship between market orientation (MO) and business performance of small and medium enterprises (SMEs) in Punjab, Pakistan.This study seeks to resolve the inconsistencies found in the contemporary lite...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2016
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/18441/1/IPBJ%20%20%208%201%202016%20%2016-25.pdf http://repo.uum.edu.my/18441/ http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/2.pdf |
| الوسوم: |
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