Halal awareness and knowledge among Muslim's student entrepreneurship program: A preliminary study

• Main Authors: Mohamed Elias, Ezanee, Othman, Siti Norezam, Mohd Saifudin, Adam
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: BP Islam. Bahaism. Theosophy, etc; HB Economic Theory
• Online Access: http://repo.uum.edu.my/17766/1/ICoGBSE%202016-19-25.pdf; http://repo.uum.edu.my/17766/

Over recent decades, the halal concept has only been the concern for the Muslim, but now has spread into the global mainstream supply of industrial food and products.Some studies have shown that the lack of knowledge, awareness and understanding of the halal concept between Muslim producers of halal products may lead to the declining values of halalness.Malaysia which is a country with Islamic background has a minority of Muslim producers and 80% of halal products are manufactured by non-Muslims. Therefore, it has become a huge challenge for Muslim society to contribute more halal products in the local economy as well as internationally.And this study intends to examine the level of halal awareness and knowledge among the Muslim students in the entrepreneurial program towards the intention to be a halal entrepreneur in the near future. The study was conducted at University Utara Malaysia as a cross-sectional study within a three month period.The data collection was gathered from the survey questionnaires specifically from 274 students.The overall results have shown that the majority of respondents have a positive relationship between awareness, knowledge, and economy towards the intention and behavior of producing halal products.