Relationship marketing, long term orientation and customer loyalty in higher education
Recent policy changes, globalization and competition have called for the application of marketing models in the management of the higher educational institutions around the world. This study conceptualizes and empirically validates a model exploring the relationship between key relational constructs...
محفوظ في:
المؤلفون الرئيسيون: | Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
MCSER Publishing, Rome-Italy
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/16894/1/11.pdf http://repo.uum.edu.my/16894/ http://doi.org/10.5901/mjss.2015.v6n4p466 |
الوسوم: |
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