Relationship marketing, long term orientation and customer loyalty in higher education

Recent policy changes, globalization and competition have called for the application of marketing models in the management of the higher educational institutions around the world. This study conceptualizes and empirically validates a model exploring the relationship between key relational constructs...

全面介紹

Saved in:
書目詳細資料
Main Authors: Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri
格式: Article
語言:English
出版: MCSER Publishing, Rome-Italy 2015
主題:
在線閱讀:http://repo.uum.edu.my/16894/1/11.pdf
http://repo.uum.edu.my/16894/
http://doi.org/10.5901/mjss.2015.v6n4p466
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!