Relationship marketing dynamics, customer satisfaction and customer loyalty in retail banking: The role of long-term orientation culture and service recovery

Extant literature has amply reported the associations between relationship marketing dynamics, customer satisfaction and customer loyalty. However, these reports are contradictory and thus, inconclusive. Meanwhile, past studies have argued extensively on the influence of individual customer values o...

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Bibliographic Details
Main Authors: Abubakar, Muhammad Mujtaba, Mohd Mokhtar, Sany Sanuri, Abdullateef, Aliyu Olayemi
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://repo.uum.edu.my/16351/1/7.pdf
http://repo.uum.edu.my/16351/
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