Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector

• المؤلفون الرئيسيون: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Abdullateef, Aliyu Olayemi
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16347/1/6.pdf; http://repo.uum.edu.my/16347/

Purpose – The main purpose of this paper is to develop a conceptual framework that explains the influence of Customer Relationship Strategy on the customer satisfaction and loyalty of Malaysia Banks.Design/methodology/approach – This paper adopts qualitative method of reviewing related literature...