Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usa...

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Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman, Nasidi, M.
格式: Article
语言:English
出版: IJMBR 2014
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在线阅读:http://repo.uum.edu.my/16220/1/104.pdf
http://repo.uum.edu.my/16220/
http://ijmbr.srbiau.ac.ir/?_action=articleInfo&article=2491
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