Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study

• المؤلفون الرئيسيون: Kaliappen, Narentheren, Abdullah, Haim Hilman
• التنسيق: مقال
• اللغة: English
• منشور في: Canadian Center of Science and Education 2014
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/16168/1/72.pdf; http://repo.uum.edu.my/16168/; http://doi.org/10.5539/ass.v10n11p123

The study determines how service innovation impacts differentiation strategy and the impact on organizational performance.The target population of this research was 475 hotels, which are three to five star hotels in Malaysia.Due to the small population and the nature of the research, questionnaires...