Automotive after-sales service quality and relationship quality in Malaysian national car makers
This paper will revisit the numerous concept of service quality previously developed and proposed in the literatures. SERVQUAL especially as the mostly used service quality dimension has been criticised by the researchers on its inability to perfectly measure service quality in specific industry.Co...
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主要な著者: | , , , |
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フォーマット: | 論文 |
言語: | English |
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International Academic Research Journal
2015
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オンライン・アクセス: | http://repo.uum.edu.my/16122/1/30.pdf http://repo.uum.edu.my/16122/ http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/ |
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