Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia

Building and maintaining successful relationships with customers have become the prime focus for many organizations.The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success.This paper examines the effect of service quality on...

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Bibliographic Details
Main Authors: Hanaysha, Jalal, Abdullah, Haim Hilman
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2015
Subjects:
Online Access:http://repo.uum.edu.my/16040/1/5.pdf
http://repo.uum.edu.my/16040/
http://doi.org/10.5901/mjss.2015.v6n4p458
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