Green retailing: Environmental strategies of organized retailers and competitive advantage

Green Movement is becoming the buzzword of today’s business world.Across the world businesses are developing green strategies and thereby are working towards developing a low carbon landscape. Retailing is as old as business, trade and commerce and currently has revolutionized into new forms and for...

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Main Authors: Sinha, Ritu, Chaudhuri, Ranjan, Dhumes, ,
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
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spelling my.uum.repo.158022016-04-18T07:09:57Z http://repo.uum.edu.my/15802/ Green retailing: Environmental strategies of organized retailers and competitive advantage Sinha, Ritu Chaudhuri, Ranjan Dhumes, , HD28 Management. Industrial Management Green Movement is becoming the buzzword of today’s business world.Across the world businesses are developing green strategies and thereby are working towards developing a low carbon landscape. Retailing is as old as business, trade and commerce and currently has revolutionized into new forms and formats.As the retail sector is quite energy intensive, retailers are left with no choice but to consider and adopt eco-friendly practices.The retailers serve as strategic touch point between producers and consumers and own the responsibility of offering green products and the greening of consumption.Green Retailing (GR) refers to the management approach that pursues environmental protection to improve the retail value chain through eliminating waste, increasing efficiency and reducing costs.Therefore, it is very important for the retailers to understand the perception and attitude of customers regarding the green image of the retailers.It aims to understand the factors that influence green buying behavior of customers under the green retail settings and how these green cues of store environment can influence consumer behavior as are their non-green counterparts in Indian context. Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15802/1/6_IPBJ_vol_6_3_2014_ms_111-131.pdf Sinha, Ritu and Chaudhuri, Ranjan and Dhumes, , (2014) Green retailing: Environmental strategies of organized retailers and competitive advantage. International Postgraduate Business Journal, 6 (1). pp. 115-119. ISSN 2180-2459 http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Sinha, Ritu
Chaudhuri, Ranjan
Dhumes, ,
Green retailing: Environmental strategies of organized retailers and competitive advantage
description Green Movement is becoming the buzzword of today’s business world.Across the world businesses are developing green strategies and thereby are working towards developing a low carbon landscape. Retailing is as old as business, trade and commerce and currently has revolutionized into new forms and formats.As the retail sector is quite energy intensive, retailers are left with no choice but to consider and adopt eco-friendly practices.The retailers serve as strategic touch point between producers and consumers and own the responsibility of offering green products and the greening of consumption.Green Retailing (GR) refers to the management approach that pursues environmental protection to improve the retail value chain through eliminating waste, increasing efficiency and reducing costs.Therefore, it is very important for the retailers to understand the perception and attitude of customers regarding the green image of the retailers.It aims to understand the factors that influence green buying behavior of customers under the green retail settings and how these green cues of store environment can influence consumer behavior as are their non-green counterparts in Indian context.
format Article
author Sinha, Ritu
Chaudhuri, Ranjan
Dhumes, ,
author_facet Sinha, Ritu
Chaudhuri, Ranjan
Dhumes, ,
author_sort Sinha, Ritu
title Green retailing: Environmental strategies of organized retailers and competitive advantage
title_short Green retailing: Environmental strategies of organized retailers and competitive advantage
title_full Green retailing: Environmental strategies of organized retailers and competitive advantage
title_fullStr Green retailing: Environmental strategies of organized retailers and competitive advantage
title_full_unstemmed Green retailing: Environmental strategies of organized retailers and competitive advantage
title_sort green retailing: environmental strategies of organized retailers and competitive advantage
publisher Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
publishDate 2014
url http://repo.uum.edu.my/15802/1/6_IPBJ_vol_6_3_2014_ms_111-131.pdf
http://repo.uum.edu.my/15802/
http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue
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score 13.144533