Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment

Despite the growing popularity of the concept of internal branding in aligning employees' brand behavior, little is known on the relationship between internal branding practices and employees' brand behavior.The dearth of research in this area also limit the understanding of what is the ap...

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Main Authors: Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli
格式: Article
語言:English
出版: Universiti Malaysia Sarawak 2012
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在線閱讀:http://repo.uum.edu.my/15720/1/H.pdf
http://repo.uum.edu.my/15720/
http://www.ijbs.unimas.my/most-popular/itemlist/category/37-volume-13-no-3-dec-2012.html
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