Advertising and country of origin as key success factors for creating sustainable brand equity

Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important.In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique val...

全面介紹

Saved in:
書目詳細資料
Main Authors: Hanaysha, Jalal, Abdullah, Haim Hilman
格式: Article
語言:English
出版: Asian Economic and Social Society 2015
主題:
在線閱讀:http://repo.uum.edu.my/15716/1/3-202.pdf
http://repo.uum.edu.my/15716/
http://www.aessweb.com/journals/5006/July2015?ic=download&id=3128
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!

相似書籍