Managing knowledge: The role of market orientation towards branding in the automobile authorized independent dealers

Managing knowledge is crucial as knowledge is among of the most strategic weapon that can leads to sustainable competitive advantage such as brand equity. This research introduced the market orientation, the knowledge-related behaviour that able to build brand equity.The investigation is in the cont...

詳細記述

保存先:
書誌詳細
第一著者: Abd Ghani, Noor Hasmini
フォーマット: 論文
言語:English
出版事項: International Association of Computer Science and Information Technology Press (IACSIT) 2012
主題:
オンライン・アクセス:http://repo.uum.edu.my/15370/1/243-CM203.pdf
http://repo.uum.edu.my/15370/
http://doi.org/10.7763/IJIMT.2012.V3.243
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