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The impact of country of origin on relationship quality: Empirical evidence from automotive industry

This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...

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書目詳細資料
Main Authors:	Abdullah, Haim Hilman, Hanaysha, Jalal R. M.
格式:	Article
語言:	English
出版:	MCSER Publishing, Rome-Italy 2015
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf http://repo.uum.edu.my/15365/ http://doi.org/10.5901/mjss.2015.v6n2p165
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