The impact of country of origin on relationship quality: Empirical evidence from automotive industry

This study examines the impact of country of origin on relationship quality in automotive sector.Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commit...

詳細記述

保存先:
書誌詳細
主要な著者: Abdullah, Haim Hilman, Hanaysha, Jalal R. M.
フォーマット: 論文
言語:English
出版事項: MCSER Publishing, Rome-Italy 2015
主題:
オンライン・アクセス:http://repo.uum.edu.my/15365/1/5796-22497-3-PB.pdf
http://repo.uum.edu.my/15365/
http://doi.org/10.5901/mjss.2015.v6n2p165
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!

類似資料