Strategic use of social media for small business based on the AIDA model

• المؤلفون الرئيسيون: Hassan, Shahizan, Ahmad Nadzim, Siti Zaleha, Shiratuddin, Norshuhada
• التنسيق: مقال
• اللغة: English
• منشور في: Elsevier Ltd 2015
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf; http://repo.uum.edu.my/15082/; http://doi.org/10.1016/j.sbspro.2015.01.363

This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...