Strategic effects of product innovation, service quality, and relationship quality on brand equity
In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them.Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative pro...
محفوظ في:
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Canadian Center of Science and Education
2015
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://repo.uum.edu.my/15008/1/47753-164400-2-PB.pdf http://repo.uum.edu.my/15008/ http://doi.org/10.5539/ass.v11n10p56 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|