Strategic effects of product innovation, service quality, and relationship quality on brand equity

In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them.Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative pro...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Hanaysha, Jalal R. M., Abdullah, Haim Hilman
التنسيق: مقال
منشور في: Canadian Center of Science and Education 2015
الوصول للمادة أونلاين:
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!