Strategic effects of product innovation, service quality, and relationship quality on brand equity

In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them.Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative pro...

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書誌詳細
主要な著者:	Hanaysha, Jalal R. M., Abdullah, Haim Hilman
フォーマット:	論文
言語:	English
出版事項:	Canadian Center of Science and Education 2015
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://repo.uum.edu.my/15008/1/47753-164400-2-PB.pdf http://repo.uum.edu.my/15008/ http://doi.org/10.5539/ass.v11n10p56
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