Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes

• Main Authors: Mohd Mokhtar, Sany Sanuri, Mohamed, Zahari, Razalli, Mohd Rizal, Arshad, Rozita
• 格式: Article
• 语言: English
• 出版: Universiti Utara Malaysia 2005
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://repo.uum.edu.my/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf; http://repo.uum.edu.my/145/; http://ijms.uum.edu.my

This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could b...