Analisis SWOT komunikasi pemasaran bersepadu: satu kajian kes

This case study analyses the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Federal Agricultural Marketing Authority (FAMA). The Kedah branch was chosen as the subject of this study. The result of the analysis shows that the management of marketing communication of Kedah FAMA could b...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Mohamed, Zahari, Razalli, Mohd Rizal, Arshad, Rozita
格式: Article
語言:English
出版: Universiti Utara Malaysia 2005
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在線閱讀:http://repo.uum.edu.my/145/1/Sany_Sanuri_Mohd_Mokhtar.pdf
http://repo.uum.edu.my/145/
http://ijms.uum.edu.my
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