Fuzzy logic approach to corporate strategy mapping

• المؤلفون الرئيسيون: Yusoff, Nooraini, Siraj, Fadzilah, Kamso, Siti Maimon
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2006
• الموضوعات: QA76 Computer software
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14117/1/05276505.pdf; http://repo.uum.edu.my/14117/; http://doi.org/10.1109/ICOCI.2006.5276505

Corporate strategy mapping involves an analysis of company's present situation based on strategic factors known as SWOT factors that represent Strengths, Weaknesses, Opportunities, and Threats. The company survival analysis aims to forecast appropriate strategies to undertake.For this purpose,...