Mediation effect of customer satisfaction on the relationships between service quality and customer loyalty in the Nigerian foods and beverages industry: Sobel test approach

The objectives of this paper are to explore the most common constructs for quality in the food and beverages industry that influence customer satisfaction, and to examine the mediating effect of customer satisfaction on customer loyalty in the context of the food and beverages industry in Nigeria. Q...

全面介紹

Saved in:
書目詳細資料
Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
格式: Article
出版: Taylor & Francis Group 2014
主題:
在線閱讀:http://repo.uum.edu.my/14097/
http://doi.org/10.1080/17509653.2013.812337
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!