Market orientation practices and effects on organizational performance: Empirical insight from Malaysian hotel industry
Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and p...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
SAGE Publications Inc
2014
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/14090/1/215.pdf http://repo.uum.edu.my/14090/ http://doi.org/10.1177/2158244014553590 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|