Innovation strategies and performance: Are they truly linked?

• المؤلفون الرئيسيون: Abdullah, Haim Hilman, Kaliappen, Narentheren
• التنسيق: مقال
• اللغة: English
• منشور في: Emerald Group Publishing Limited 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/14089/1/WJEMSD.pdf; http://repo.uum.edu.my/14089/; http://doi.org/10.1108/WJEMSD-04-2014-0010

Purpose – The purpose of this paper is to test the linkage between innovation strategies (process innovation and service innovation) and organizational performance in the context of Malaysia hotel industry. Design/methodology/approach – A total of 475 sets of questionnaires administrated through mai...