E-commerce quality and evaluation framework based on technical and user perspectives
The study produces an e-commerce quality and evaluation (ECQE) framework based on consumer perspectives.It was conducted in four main phases that include: 1) theoretical study; 2) empirical study; 3) e-commerce quality and evaluation framework construction and development, and 4) confirmation stud...
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| Main Authors: | , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/12759/1/Al.pdf http://repo.uum.edu.my/12759/ |
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| Summary: | The study produces an e-commerce quality and evaluation (ECQE) framework based on
consumer perspectives.It was conducted in four main phases that include: 1) theoretical
study; 2) empirical study; 3) e-commerce quality and evaluation framework construction and development, and 4) confirmation study. The ECQE framework includes four components:
quality factors that deal with user expectation and satisfaction; assessment entity, assessment specification, and quality level.The framework was tested on six e-commerce websites.Results show that the ECQE framework is applicable and realistic.The ECQE framework offers a guidance and standard procedure for e-commerce website quality evaluation that can be used to improve organization websites to meet the consumers need and to keep the organization competitive and sustainable. |
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