Impulse purchase in iTV advertising: A conceptual model of gap analysis
Numerous studies have been carried out to find out the factor of impulse purchase components in different environment such as on website, mobile, traditional retail store and traditional television. However, those studies are not dedicated to design models to increase impulse purchase on iTV adver...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Foundation of Computer Science, USA
2014
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/12630/1/pxc.pdf http://repo.uum.edu.my/12630/ http://dx.doi.org/10.5120/15925-5178 |
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