Relationship quality as a strategic tool in today’s turbulent business world

Background: Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays.Relationship quality is one of the important concepts in relationship marketing.Previous scholars have given numerous conceptualizations of relationship quality a...

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Main Authors: Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.
格式: Article
语言:English
出版: INSInet Publications 2013
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在线阅读:http://repo.uum.edu.my/12456/1/478-487.pdf
http://repo.uum.edu.my/12456/
http://www.ajbasweb.com/index.php
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