Antecedents to willingness to boycotts among Malaysian muslims
This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers.Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia.To examine the factors, two firms we...
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| 主要な著者: | , |
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| フォーマット: | Book Section |
| 出版事項: |
IGI Global
2015
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/12410/ http://dx.doi.org/10.4018/978-1-4666-6272-8.ch004 |
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