Superfluous or moderation? The effect of religious value on conspicuous consumption behavior for luxury products

In this chapter, the authors focus on the aspects of religious belief that may affect consumption behavior.Previous studies have clearly stated that the study of religion's influence on consumer behavior is still under-researched (Lindridge, 2005; Mokhlis, 2009, 2010).The premise lies in the vi...

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書誌詳細
主要な著者: Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam
フォーマット: Book Section
出版事項: IGI Global 2015
主題:
オンライン・アクセス:http://repo.uum.edu.my/12409/
http://dx.doi.org/10.4018/978-1-4666-6272-8.ch001
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