Free WiFi as strategic competitive advantage for fast-food outlet

Food outlet has its own strategy to secure their return on investment and profitability. Porter’s five competitive forces model layout five forces which can affect any industry, including food industry to remain competitive. The five forces are bargaining power of supplier, bargaining power of cust...

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Bibliographic Details
Main Authors: Yusop, Nor Iadah, Lee, Kok Tiong, Mat Aji, Zahurin, Kasiran, Mohd Khairudin
Format: Conference or Workshop Item
Published: 2010
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