Free WiFi as strategic competitive advantage for fast-food outlet

Food outlet has its own strategy to secure their return on investment and profitability. Porter’s five competitive forces model layout five forces which can affect any industry, including food industry to remain competitive. The five forces are bargaining power of supplier, bargaining power of cust...

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Main Authors: Yusop, Nor Iadah, Lee, Kok Tiong, Mat Aji, Zahurin, Kasiran, Mohd Khairudin
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://repo.uum.edu.my/11170/1/PG327_331.pdf
http://repo.uum.edu.my/11170/
http://www.kmice.uum.edu.my
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spelling my.uum.repo.111702014-06-01T08:59:06Z http://repo.uum.edu.my/11170/ Free WiFi as strategic competitive advantage for fast-food outlet Yusop, Nor Iadah Lee, Kok Tiong Mat Aji, Zahurin Kasiran, Mohd Khairudin HD28 Management. Industrial Management Food outlet has its own strategy to secure their return on investment and profitability. Porter’s five competitive forces model layout five forces which can affect any industry, including food industry to remain competitive. The five forces are bargaining power of supplier, bargaining power of customer, threat of new entrants, threat of substitutes and competition among rivalries.Using the model, an assessment is done to identify if such strategy is benefiting the food outlet in terms of strategic competitive advantage. Result has shown that by offering free WiFi to meet the customers’ needs, can help the food outlet to stay competitive.With proper analysis of the overall business environment, free WiFi can be used as strategic competitive advantage for any food outlets. 2010-05-25 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/11170/1/PG327_331.pdf Yusop, Nor Iadah and Lee, Kok Tiong and Mat Aji, Zahurin and Kasiran, Mohd Khairudin (2010) Free WiFi as strategic competitive advantage for fast-food outlet. In: Knowledge Management International Conference 2010 (KMICe2010), 25-27 May 2010, Kuala Terengganu, Malaysia. http://www.kmice.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Yusop, Nor Iadah
Lee, Kok Tiong
Mat Aji, Zahurin
Kasiran, Mohd Khairudin
Free WiFi as strategic competitive advantage for fast-food outlet
description Food outlet has its own strategy to secure their return on investment and profitability. Porter’s five competitive forces model layout five forces which can affect any industry, including food industry to remain competitive. The five forces are bargaining power of supplier, bargaining power of customer, threat of new entrants, threat of substitutes and competition among rivalries.Using the model, an assessment is done to identify if such strategy is benefiting the food outlet in terms of strategic competitive advantage. Result has shown that by offering free WiFi to meet the customers’ needs, can help the food outlet to stay competitive.With proper analysis of the overall business environment, free WiFi can be used as strategic competitive advantage for any food outlets.
format Conference or Workshop Item
author Yusop, Nor Iadah
Lee, Kok Tiong
Mat Aji, Zahurin
Kasiran, Mohd Khairudin
author_facet Yusop, Nor Iadah
Lee, Kok Tiong
Mat Aji, Zahurin
Kasiran, Mohd Khairudin
author_sort Yusop, Nor Iadah
title Free WiFi as strategic competitive advantage for fast-food outlet
title_short Free WiFi as strategic competitive advantage for fast-food outlet
title_full Free WiFi as strategic competitive advantage for fast-food outlet
title_fullStr Free WiFi as strategic competitive advantage for fast-food outlet
title_full_unstemmed Free WiFi as strategic competitive advantage for fast-food outlet
title_sort free wifi as strategic competitive advantage for fast-food outlet
publishDate 2010
url http://repo.uum.edu.my/11170/1/PG327_331.pdf
http://repo.uum.edu.my/11170/
http://www.kmice.uum.edu.my
_version_ 1644280568495472640
score 12.91486