Brand loyalty as a mediator of the relationship between brand trust and brand performance

The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was u...

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Bibliographic Details
Main Authors: Mohd Shariff, Mohd Noor, Setyawati, Sri Murni, Anindita H., Kristina
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/11000/1/CR168.pdf
http://repo.uum.edu.my/11000/
http://www.kmice.uum.edu.my
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