Brand loyalty as a mediator of the relationship between brand trust and brand performance

The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was u...

全面介紹

Saved in:
書目詳細資料
Main Authors: Mohd Shariff, Mohd Noor, Setyawati, Sri Murni, Anindita H., Kristina
格式: Conference or Workshop Item
語言:English
出版: 2012
主題:
在線閱讀:http://repo.uum.edu.my/11000/1/CR168.pdf
http://repo.uum.edu.my/11000/
http://www.kmice.uum.edu.my
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!