Influence of service quality, university image, the mediating effect of organizational commitment relationship marketing and adoption of technology innovation loyalty in Nigeria

his study delves into the mediating effect of student satisfaction on the relationship that has been established between service quality, university image, commitment, trust and student loyalty, and the moderating role of technology innovation on the link between student satisfaction and loyalty in...

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書目詳細資料
主要作者: Usman, Umar
格式: Thesis
語言:English
English
出版: 2017
主題:
在線閱讀:https://etd.uum.edu.my/7203/1/s94901_01.pdf
https://etd.uum.edu.my/7203/2/s94901_02.pdf
https://etd.uum.edu.my/7203/
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