Power, trust and relationship commitment in dealer-supplier relationship in Thailand automobile industry

• المؤلف الرئيسي: Pourpunsawat, Pakorn
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2015
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://etd.uum.edu.my/5743/

In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relationship and a willingness to make short-term sacrifices to realize long-term benefits from the relationship. Despite the many past studies conducted in the area of relationship commitment, little is kno...