Power, trust and relationship commitment in dealer-supplier relationship in Thailand automobile industry
In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relationship and a willingness to make short-term sacrifices to realize long-term benefits from the relationship. Despite the many past studies conducted in the area of relationship commitment, little is kno...
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Main Author: | Pourpunsawat, Pakorn |
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Format: | Thesis |
Language: | English English |
Published: |
2015
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Subjects: | |
Online Access: | http://etd.uum.edu.my/5743/ |
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