The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry

Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...

詳細記述

保存先:
書誌詳細
第一著者: Hanaysha, Jalal R. M
フォーマット: 学位論文
言語:English
English
出版事項: 2015
主題:
オンライン・アクセス:http://etd.uum.edu.my/5442/
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