The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...
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主要作者: | Hanaysha, Jalal R. M |
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格式: | Thesis |
语言: | English English |
出版: |
2015
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在线阅读: | http://etd.uum.edu.my/5442/ |
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