Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation a...
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| 格式: | Thesis |
| 语言: | English English |
| 出版: |
2014
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| 主题: | |
| 在线阅读: | http://etd.uum.edu.my/5389/1/s93697.pdf http://etd.uum.edu.my/5389/13/Permissionletter93697.pdf http://etd.uum.edu.my/5389/ |
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