Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation

This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation a...

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書目詳細資料
主要作者: Narentheren, Kaliappen
格式: Thesis
語言:English
English
出版: 2014
主題:
在線閱讀:http://etd.uum.edu.my/5389/1/s93697.pdf
http://etd.uum.edu.my/5389/13/Permissionletter93697.pdf
http://etd.uum.edu.my/5389/
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