Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation

• 第一著者: Narentheren, Kaliappen
• フォーマット: 学位論文
• 言語: English; English
• 出版事項: 2014
• 主題: HD28-70 Management. Industrial Management
• オンライン･アクセス: http://etd.uum.edu.my/5389/1/s93697.pdf; http://etd.uum.edu.my/5389/13/Permissionletter93697.pdf; http://etd.uum.edu.my/5389/

This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation a...