Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard

The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic cha...

Full description

Saved in:
Bibliographic Details
Main Author: Azman, Hussin
Format: Thesis
Language:English
English
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4255/1/s93659.pdf
https://etd.uum.edu.my/4255/7/s93659_abstract.pdf
https://etd.uum.edu.my/4255/
Tags: Add Tag
No Tags, Be the first to tag this record!