Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)

This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marke...

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Main Author: Banalzwaa, Hamad Salmen Saeed
Format: Thesis
Language:English
English
Published: 2011
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Online Access:http://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf
http://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf
http://etd.uum.edu.my/2761/
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spelling my.uum.etd.27612016-04-18T07:04:05Z http://etd.uum.edu.my/2761/ Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region) Banalzwaa, Hamad Salmen Saeed T58.5-58.64 Information technology HD28-70 Management. Industrial Management This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision. 2011-06 Thesis NonPeerReviewed application/pdf en http://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf application/pdf en http://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf Banalzwaa, Hamad Salmen Saeed (2011) Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region). Masters thesis, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Electronic Theses
url_provider http://etd.uum.edu.my/
language English
English
topic T58.5-58.64 Information technology
HD28-70 Management. Industrial Management
spellingShingle T58.5-58.64 Information technology
HD28-70 Management. Industrial Management
Banalzwaa, Hamad Salmen Saeed
Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
description This study empirically examines the strategic role of information technology towards building organization’s competitive advantage, in particular, the main objective of this study is to report the association of productivity efficiency, innovation, customer-supplier relationship, and database marketing with organization’s competitive advantage. This study is a summary-based investigation focusing on southern region of Yemen. The sample of this study compromises of 130 usable questionnaires. The findings of this study indicate that there is positive relationship between information technology and competitive advantage. This address problems and barriers encountered in the application of information technology as medium to build competitive advantage among organizations in Yemen (Southern Region). It is certainly enables scholars and practitioners to make better decision.
format Thesis
author Banalzwaa, Hamad Salmen Saeed
author_facet Banalzwaa, Hamad Salmen Saeed
author_sort Banalzwaa, Hamad Salmen Saeed
title Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_short Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_full Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_fullStr Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_full_unstemmed Strategic Role of Information Technology Towards Building Competitive Advantage Study in Yemen (Southern Region)
title_sort strategic role of information technology towards building competitive advantage study in yemen (southern region)
publishDate 2011
url http://etd.uum.edu.my/2761/2/Hamad_Salmen_Saeed_Banalzwaa.pdf
http://etd.uum.edu.my/2761/3/1.Hamad_Salmen_Saeed_Banalzwaa.pdf
http://etd.uum.edu.my/2761/
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score 12.91486