Website quality of the travel agencies in Malaysia

• Main Authors: Choi, Sang Long, Wee, Joseph Siong Hii, Tan, Owee Kowang, Goh, Chin Fei, Abd. Rashid, Nor Radhiha
• 格式: Article
• 出版: Macrothink Institute 2018
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/86772/; http://dx.doi.org/10.5296/bms.v9i1.13114

This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows th...